411: Discover the secrets of video power users

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Tuesday, September 27, 2016

Ooyala’s Q2 Video Index
                                                      Q2 Global Video Index

Video power users are more important than ever, and only Ooyala’s Q2 Global Video Index shows you the detailed numbers. Power users share many traits, but this new data shows they're far from identical. Highlights include:

  • TVOD power users spend 13x more time viewing on weekends
  • AVOD power users watch far more news on Wednesdays and Thursdays
  • 74% of SVOD power user sessions are 120-150 minutes long

Get inside numbers on CPM trends (they're rising!), pre-roll completion rates, the latest iOS vs. Android numbers, and tips for dealing with churn.

                         

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This message is sponsored by Ooyala.



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