Instant Alert: Here's the surprising reason we drop a ball on NYE

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Here's the surprising reason we drop a ball on NYE by Justin Gmoser and Arielle Berger on Dec 30, 2016, 9:59 AM The dropping of the New Year's Eve ball in Times Square has been a tradition for over 100 years. We spoke with the agent for the ball itself, Jeffrey Straus, and climbed to the top of One Times Square to find out why millions join together on December 31st to watch a lighted ball drop down a pole.  Follow BI Video: On Twitter   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011