Instant Alert: These were the 17 big ad tech exits in 2016

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   These were the 17 big ad tech exits in 2016 by Lara O'Reilly on Dec 30, 2016, 7:20 AM Advertisement As The Wall Street Journal pointed out in its end of year media and advertising roundup, a predicted ad tech media bloodbath didn't happen in 2016. While most ad tech companies on the public markets still had a torrid time, there were plenty of firms that marked $100 million + exits this year. And there was even the long-awaited ad tech IPO! Eric Franchi, cofounder of ad tech company Undertone (which marked its exit, to Israeli firm Perion for $180 million in 2015), has been keeping track of all the large ad tech exits in 2016 with a handy Google spreadsheet. Scroll down to see all the ad tech firms that were acquired or went public in 2016, in chronological order. SEE ALSO: RANKED: The 37 hottest pre-IPO ad tech startups of 2016 Addthis — ACQUIRED What the company does: AddThis began life as a social bookmarking startup that allowed website owners to add social media sharing widgets, with users bookmarking their content using third-party services such as Facebook, Twitter, and Pinterest. It expanded its services to provide publishers with information about the types of interest their readers had demonstrated on the other sites they visit. What happened: Oracle acquired AddThis in a deal worth between $100 million and $200 million in January. Sources told Business Insider the sum was toward the latter end of that estimate. Tapad —ACQUIRED What the company does: Tapad specializes in cross-device technology that gives advertisers a better view of their customers as they switch from smartphone, to desktop, tablet, and smart TV. What happened: Norwegian telecoms company Telenor acquired Tapad for $360 million in February. Yodle — ACQUIRED What the company does: Yodle provides cloud-based online advertising and marketing services such as search engine optimization to small businesses. What happened: Yodle had filed for a $75 million IPO in 2014 but that plan was pulled when Web.com acquired the company for $324 million in February. See the rest of the story at Business Insider   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011