I tried this startup's massively popular leggings to see if they lived up to their hype by Ellen Hoffman on Feb 28, 2017, 4:40 PM The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.  As part of an ongoing series, Insider Picks features products or stores poised for big things. The subject of this spotlight is an activewear startup designing high-performance wardrobe staples for women called ADAY.
A pair of leggings has to be really impressive to justify a $135 price tag and 2,000-person wait list. I recently put ADAY's Throw & Roll Leggings to the test to see if they were worth all the hype they've garnered. The short answer is yes, yes there are. The company behind them is called ADAY and was founded by Nina Faulhaber and Meg He in 2015 with the idea that a woman's everyday staples, like her leggings, could be doing a lot more for her. Neither Faulhaber nor He had a traditional fashion background prior to launching ADAY. But Faulhaber grew up as a competitive gymnast and He is a certified yoga teacher, so both women knew how comfortable activewear felt, and knew they wanted more from their wardrobes. "Our design philosophy at ADAY is to combine function with comfort and a beautiful aesthetic, and our mission is to create staples that last through the seasons," Faulhaber and He told Business Insider. "We believe that every item of clothing you wear should be comfortable. Getting dressed should be easy, because your clothing is capable of doing absolutely anything. Following this philosophy, our pieces are designed to be hyper-versatile throughout the day and last through much more than one or two fashion seasons." ADAY's Throw & Roll, Throw It Higher, and Brakes On Leggings are perfect examples of the company's design philosophy. Each style marries function with beautiful finishes. The Throw & Roll Leggings I tried come with a hidden side pocket for your phone and spare change, which is especially handy for workouts or quick trips to the corner deli. And they're super lightweight, stretchy, and quick-drying, which means whether I'm running errands or running on the treadmill, my pants are working for me and not against me. They're also, crucially, flattering, which is something I'm looking for in any more form-fitting pieces I buy. To be honest, prior to getting ADAY's leggings to test out, I wasn't a big leggings fan. The pairs I owned in the past wore down quicker than I'd have liked, and didn't feel or look as good after a few washes. I also couldn't see myself wearing them anywhere but the gym or on my couch at home. All of ADAY's clothes feel and look as nice as their price suggests. The Throw & Roll Leggings are now my weekend go-tos — perfect for the gym, but also for low-key brunches and walks around my neighborhood. The company's Up in the Air Jacket is another versatile addition to my wardrobe and one I wear pretty frequently to work. They're smart clothes for busy lives like mine. 
While $135 may sound like a lot for a pair of leggings, it's not unheard of for workout pants. Lululemon's All The Right Places Pant II and Sweaty Betty's Urdhva Reversible Yoga Leggings cost $128 and $130, respectively. Faulhaber and He understand that the millennial woman has a strong preference to spend her money on experiences versus things. So the few things she buys need to be a lot better and do more for her. "That’s why ADAY's design philosophy is to design for versatility and longevity — to really to get the most out of each garment," says He. "We definitely want our pieces to be accessible so we promise that each $95 or $135 leggings will do a lot more for the wearer. We optimize for cost per wear." As a millennial woman, I totally get why the company's clothes are resonating with this demographic so well. Have a closer look at some of my favorite pieces from ADAY below: DON'T MISS: After years of struggling to find the right bag, this Australian startup let me design my perfect one SEE ALSO: This Brooklyn shop makes jewelry you'll want to wear every day READ THIS: One smart design choice is why this women's jean brand is my hands-down favorite  ADAY's Throw & Roll Leggings are inspired by the comfort and breathability of technical activewear and the look of a cool staple cigarette pant or pair of leather leggings. He and Faulhaber say they're as easy to style up or down as denim. Throw & Roll Leggings, $135
 "The Throw & Roll and Throw It Higher Leggings are made in the same factory in Portugal that manufactured Michael Phelps’ swimsuit for the Olympics, with world-class fabrics and components to create the ultimate pair of leggings for whatever you want to do," says Faulhaber. Throw it Higher Leggings, $135
 Up in the Air Jacket, $135
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