Instant Alert: Here's why McDonald's Filet-O-Fish scales skyrocket in March

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Here's why McDonald's Filet-O-Fish scales skyrocket in March by Arielle Berger on Mar 1, 2017, 5:04 PM McDonald's claims that the Filet-O-Fish sandwich is the most popular menu item during March, and that the company sells nearly a quarter of its total yearly Filet-O-Fish sandwiches this month. Why? March lines up with Lent, the 40-day-long religious event during which participating Christians don't eat meat on Fridays. Follow BI Video: On Twitter   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011