Instant Alert: Range Rover's stunning Porsche fighter is here — and it's a high-tech marvel

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Range Rover's stunning Porsche fighter is here — and it's a high-tech marvel by Benjamin Zhang on Mar 1, 2017, 3:26 PM Advertisement The Range Rover we've all been waiting for is here. On March 1, Jaguar Land Rover unveiled the latest addition to its burgeoning line-up of luxury off-roaders, the Range Rover Velar.  The Velar — which will make its public debut at the 2017 Geneva Motor Show this month — is billed a stylish, high-tech competitor against the best Germany can offer.  "The new Range Rover Velar brings a new dimension of modernity to our brand while reinforcing our total commitment to design and engineering excellence," Land Rover chief design offer Gerry McGovern said in a statement.  For JLR, 2016 was a record year in terms of sales and profitability — driven primarily by the booming demand for SUVs. So it's easy to see why they are so keen to keep the good times rolling.  With the Velar, Land Rover's premium Range Rover sub-brand expands to four distinct model that range from the compact Evoque to the ultra-luxury Long Wheel Base SV Autobiography. These vehicles will sell alongside Land Rover's own Discovery family of SUVs as well as the F-PACE from sister company Jaguar.  Here's a closer look at the 2018 Range Rover Velar: SEE ALSO: The Mercedes-Benz pickup truck could be coming to America Here it is! The 2018 Range Rover Velar. It's the a mid-size SUV that slots in between the... ...The compact Evoque which starts at around $42,000 in the US and .... .... The rugged Range Rover Sport that has a $66,000 price of entry. See the rest of the story at Business Insider   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011