Instant Alert: This hair dye actually changes color based on the temperature

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   This hair dye actually changes color based on the temperature by Rob Ludacer on Mar 1, 2017, 12:00 PM Have you ever wished you had a different hair color in the middle of the day? This hair dye will do it for you with a little bit of heat. The FIRE hair dye is a concept by Lauren Bowker. When it is hit by heat or cold, it changes its pigment chemistry to adjust its color. Lauren's company, the Unseen, premiered the dye during London Fashion Week. Director : Christel Chaudet Hair : Kieran Tudor Makeup : Mizzie Logan Model : Jemima Kinsella Storm Models Follow Tech Insider: On Facebook   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011