How Snapchat can survive Instagram's assault

Posted On // Leave a Comment
November 29-30 | New York City
Register →
Hero Image

How Snapchat can survive Instagram's assault

For the better part of the past year, Instagram has been replicating Snapchat's features.

The Facebook-owned photo-sharing app began by unveiling its own "Stories" feature at the top of the app. Users have responded well to that update, as the number of daily story users on Instagram surpassed those of Snapchat's story feature in April.

That was just the beginning, but Instagram has not fully captured all of Snapchat's magic.

There does seem to be one feature that is extremely popular with teens that Instagram has not yet brought to its platform: the Snapstreak. The Snapstreak is a number that lets users know how many consecutive days they've sent a snap to a specific friend.

Last year at IGNITION, Business Insider hosted a panel of teens considered to be trendsetters. Among the topics discussed: how they interact with their phones and the apps they use most sparked the best conversations.

Given the great change that's taken place in the six months since last year's conference, it will surely be a topic discussed again at IGNITION 2017.

Business Insider's Dan Jason has the full story.

1

How Giphy plans to build a real business by animating the Internet. Read More →

2

Vox may be able to revive The Ringer even though its traffic has plummeted. Read More →

3

AT&T is making big moves to dominate the future of TV, but it's been slowed by setbacks. Read More →

4

Bob Iger gave up on his dream job at 23, and ended up becoming Disney's CEO instead. Read More →

5

The Internet is changing sports TV as cable feels the heat. Read More →

Video: IGNITION Highlights

Amazon CEO Jeff Bezos explains what happened to the Fire phone. Watch Video →

Keep up with the IGNITION news! Guest speakers are offering some great advice and tips on marketing digitally!”

Cuselleration

 

Great session (from) Neal Mohan on explaining YouTube Red's (business) model.”

Karen McClellan

 

Wonderful town hall with Henry Blodget and Mathias Döpfner at IGNITION 2016.”

Julie Sommervill

For the past seven years IGNITION, Business Insider's flagship conference, has brought together the best minds in media and technology to share what they see on the horizon. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, you'll learn what key trends to be aware of and what you need to do to stay ahead.

At IGNITION you'll get a new understanding of the transformations taking place in the digital world. Join hundreds of senior executives working in technology, media, entertainment, investment, and finance in staying on top of today's most innovative ideas.

The conference is produced by Business Insider, one of the fastest-growing digital-media companies in the world, and hosted by Henry Blodget, Business Insider's Editor-in-Chief and CEO.

We've just announced an extension on our Extra Early Bird tickets for IGNITION 2017. This special rate was set to disappear earlier this week, but we're offering this low price until Monday, June 5! PLUS, if you register now and use the promo code INSIDER20, you'll save 20% on your ticket!

Buy Tickets →
 

If you were sent this email from a friend/colleague and would love to be updated on all things related to the Future of Media, please click here to subscribe.

 
Business Insider

Email sent to:

Manage your email preferences   |   Unsubscribe

Terms of Service   |   Privacy Policy

Business Insider. 150 Fifth Ave, New York, NY 10011
Powered By SailthrU

0 comments:

Post a Comment