How to monetize digital news

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Axel Springer CEO on how to monetize digital news

It's no secret that digital has brought about great change for newspapers. And while some news organizations have been negatively affected, others have thrived.

At Business Insider IGNITION 2016, Ken Auletta of The New Yorker sat down with Axel Springer SE Chairman and CEO Mathias Döpfner to discuss how Axel Springer has adapted to digital in the world of news.

Döpfner outlined three principles that Axel Springer used to find success in digital monetization.

You can read those three principles here.

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