Instant Alert: Facebook quietly updated two key numbers about its user base

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Facebook quietly updated two key numbers about its user base by Alex Heath on Nov 1, 2017, 5:25 PM Advertisement Facebook quietly increased its number of estimated duplicate accounts to 10% from 6%. Estimated fake accounts were raised to 2-3% from 1%. Hidden within Facebook's blockbuster third-quarter earnings on Wednesday are two important numbers the company quietly updated. 10% of Facebook's 2.07 billion monthly users are now estimated to be duplicate accounts, up from 6% estimated previously. The social network's number of fake accounts, or accounts not associated with a real account, increased from 1% to 2-3%. In its earnings release shared with investors, Facebook said the changes were due to "a new methodology for duplicate accounts that included improvements to the data signals we rely on." While a relatively small percentage of Facebook's massive user base, the 10% figure means that there are now roughly 207 million duplicate accounts and as many as 60 million fake accounts on the network. This story is developing. Check back for updates.   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011