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These were the biggest innovations in retail in 2017

by Mary Hanbury on Jan 3, 2018, 10:31 AM

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Retail isn't dying — it's changing.

Which is why 2017 shouldn't only be remembered as the year that the retail apocalypse descended on America. Though some retailers have been struggling to keep themselves afloat, others have been finding new and exciting ways to keep their customer loyal. 

Take a look at some of the biggest innovations in retail below:

SEE ALSO: 25 companies that are revolutionizing retail

Adidas made customizable sneakers possible.

Adidas partnered up with the startup Carbon to create 3D-printed sneakers. By using a photosensitive resin that hardens as light hits it, they have been able to create a sole in 20 minutes. These soles can then be easily tweaked.



Walmart rolled out a solution to one of the biggest woes of home delivery.

Walmart made it possible to receive deliveries while you're not at home. Partnering up with the smart-lock startup August Hom, it enabled customers to order groceries and have them delivered and unpacked in their home while they're not there. Customers get a notification when the driver rings the doorbell, and home-security cameras allow them to watch the entire process if they wish.

Amazon later announced a similar program, called Amazon Key.



Sephora created a way for customers to try on makeup without hassle.

Sephora launched a new feature called Virtual Artist on its app. It uses artificial intelligence to allow customers to virtually apply makeup, learn new makeup techniques, and see how various looks would appear on their face. 

Customers can then purchase these products on the app.



See the rest of the story at Business Insider


 
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