[CHART] Are consumers willing to entrust tech giants with their health information?

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Fully understand US consumer adoption of telehealth solutions with this chart.
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Tech giants need to focus on building consumer trust in healthcare…

Business Insider Intelligence is getting set to launch its Digital Health coverage area in the next few weeks. But right now, we're giving you a chance to get an exclusive preview of this content.

One area that our research team has been analyzing is the role of tech giants in healthcare. Over the past 12 months, all five of the big US tech companies — Amazon, Apple, Facebook, Google, and Microsoft — have accelerated their initiatives into the healthcare market.

But, as the public becomes increasingly aware of the importance of data privacy and security, the question remains: Are consumers willing to entrust tech giants with their health information?

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* This chart was taken from Business Insider Intelligence's Digital Health coverage, which is available to all subscribers. You can get full access to this chart as well as other timely updates when you sign up today.

Here are some other key points from this coverage:
  • Overall consumer trust doesn't translate when it comes to healthcare. Despite Amazon's substantial lead in consumer trust over the other tech giants, when it comes to healthcare, users are cautious about using and sharing with the platform.
  • Most consumers wouldn't use Amazon's services to reach their health goals. When asked in a new Alpha survey whether they would use a range of Amazon's services to achieve health goals, such as losing weight, getting more fit, or staying on top of mental illness, the plurality of respondents said they wouldn't.
  • Tech giants need to lessen the gap in digital trust to fully leverage healthcare as a growth area. Health presents a lucrative growth opportunity for tech companies — the US healthcare market alone is worth around $3 trillion.
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These are just a few of the charts made available to Business Insider Intelligence subscribers.

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