‘The power of revelation’: Adam Neumann and Elon Musk show how startup founders use the same tactics as cult leaders — and why it eventually backfires

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'The power of revelation': Adam Neumann and Elon Musk show how startup founders use the same tactics as cult leaders — and why it eventually backfires
 
 
'The power of revelation': Adam Neumann and Elon Musk show how startup founders use the same tactics as cult leaders — and why it eventually backfires
 
Adam Neumann's fall is seen as a business story, but it's a tale of social psychology. This is why startups are, in many meaningful senses, cults.
 
 
 
 
 
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Adam Neumann's fall shows how going public can crush a startup CEO
 
 
Adam Neumann's fall shows how going public can crush a startup CEO
 
Harry Kraemer, a professor at Kellogg School of Management at Northwestern University, says Neumann's undoing is a warning to startup founders.
 
 
 
 
 
 
 
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