Alcohol isn't cool anymore

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December 30, 2022

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It's official: Alcohol isn't cool anymore.

This New Year's Eve, at least one tradition is changing: CNN is reportedly cutting back on alcohol consumption during its annual telecast. (We'll always remember when Don Lemon took a shot and got his ear pierced on-air, though!)

The impetus might be a millennial-led sober-curious movement that began in 2018 and has since become mainstream. Google Trends data suggests "sobriety" was a popular search term in the US in 2022, and research shows that younger people haven't been drinking as much as older people did at their age.

One 24-year-old person told the BBC, "It's been eye-opening for me to realize you can be young and sober and have very full friendships."

Find out more about the trend — and get ready for a sober NYE ball drop.

READ THE FULL STORY HERE

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