Drive 3x ROI on Holiday Sales with Personalization

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Create the best Black Friday campaigns with A/B and multivariate testing |
Insider Intelligence | eMarketer
Hi ,

A busy holiday season is anticipated with ecommerce sales predicted to exceed $200 billion, according to eMarketer. Is your online experience ready to match—or go above and beyond—an in-store one?

Take a page from Reebok's playbook. The brand saw a 4.2% lift in RPS (revenue per session) over Black Friday 2020 after it deployed unique and personalized gift experiences on its site during key shopping seasons. Join Malay Sapra, strategy consultant, Kibo Personalization, powered by Monetate and Certona, for a live Tech-Talk Webinar as he shares how the world's best retailers, like Reebok, Ralph Lauren, and Bed Bath & Beyond convert more holiday shoppers.

Register here for "How to Drive 3x ROI on Holiday Sales with Personalization," presented by Kibo Commerce, and learn how to:

  • Identify the best Black Friday creative with easy, dynamic A/B and multivariate tests
  • Tempt Secret Santas to add more to their carts with relevant product recommendations
  • Create search-and-discovery experiences that make finding the perfect gift even easier
Reserve my seat →
Reserve your seat now to join us on Thursday, September 9 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Kibo Commerce.
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More merchants than ever are using digital commerce platforms to sell online, forcing payments providers to compete for ecommerce transactions

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How Providers Can Work with Platforms to Win Over Merchants

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Digital commerce platforms help merchants of all sizes sell online, making them an increasingly big factor in ecommerce payments. This creates new opportunities for processors, gateways, and other payments stakeholders to reach merchants—but also complicates their relationship.

In The Payments and Digital Commerce Platforms Report, Insider Intelligence examines why digital commerce platforms are on the rise and what that means for payments firms including processors, gateways, and value-added service providers. We then detail the ways payments firms can reach merchants via platforms, how to navigate platforms' differing models, and how payments players can adjust their operations to secure partners and transactions in the space.

In full, this exclusive report:

1 Discusses how big the payments volume and revenue opportunity that digital commerce platforms offer payments players is, and why it's growing
2 Examines the benefits and challenges to payments players working with digital commerce platforms to reach merchants
3 Identifies what payments players can do to appeal to digital commerce platforms and attract their clients' payment transactions

Get all of these insights and more when you purchase the Payments and Digital Commerce Platforms Report for $995.
Buy the Report Today →

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Health tech giants and startups alike are leveraging cutting-edge technology to improve interoperability and streamline care

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The US healthcare system has long struggled to efficiently exchange digital health data, and the pandemic-induced telehealth boom only compounded interoperability woes among payers, providers, and patients.

Health systems often use multiple platforms to manage patient orders and data, making care coordination difficult and highlighting the importance of interoperability. US healthcare facilities use more than 1,000 EHR systems, which they often customize to fit their needs.

Exchanging patient data and information among disparate systems is messy and a major roadblock to streamlined healthcare. Interoperability solutions can break down the walls blocking data exchange among providers and transform a patchwork patient profile into a fuller picture of the patient's health. When combined with tech that enhances clinical decision-making, these solutions can help providers coordinate more...

Adyen’s impressive H1 results reflect new partnerships and global expansion

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What to read today: Payments and Digital Commerce Platforms : Digital commerce platforms help merchants of all sizes sell online, making them an increasingly big factor in ecommerce payments. This creates new opportunities for processors, gateways, and other payments stakeholders to reach merchants—but also complicates their relationship. We examine why digital commerce platforms are on the rise and what that means for payments firms including processors, gateways, and value-added service providers. .
Every morning the Insider Intelligence team delivers research briefings covering key trends moving industries. As a bonus for being a frequent Insider reader, we're including some free content below.

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August 28, 2021
Insider Intelligence
Adyen's strong H1 stems from evolving consumer habits and merchants going digital
Netherlands-based acquirer and payment gateway Adyen reported $246 billion (EUR216 billion) in processed volume in H1, up 67% year over year (YoY), per its shareholder letter.

Adyen's processed volume growth in H1 outpaced the same period last year, when it increased 23% YoY, indicating that the pandemic-driven shift to digital payments has endured.

New partnerships and further global expansion should help Adyen carry growth into the second half of the year.

Insider Intelligence's Adriana Nunez has the full story.
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RESEARCH IN FOCUS
Payments and Digital Commerce Platforms
Digital commerce platforms help merchants of all sizes sell online, making them an increasingly big factor in ecommerce payments. This creates new opportunities for processors, gateways, and other payments stakeholders to reach merchants—but also complicates their relationship. We examine why digital commerce platforms are on the rise and what that means for payments firms including processors, gateways, and value-added service providers.
Get the full report →
UK Consumers Across Income Brackets
The pandemic increased digital engagement while putting household finances under pressure across all income brackets. However, affluents saw a particular digital bump, while their cash concerns weren't quite as pronounced. This report assesses the digital habits of people in different income brackets in the UK. It also examines how the pandemic affected their financial health and how spending patterns changed as a result.
Get the full report →
The Co-Brand Credit Card Report
Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic's wake. Leaning on newfound digitization and shifting spending habits can help providers tailor their offerings in ways that widen their net, grow volume, and appeal to the maximum number of customers. Insider Intelligence zooms in on the state of co-brand credit cards and sketches the industry's post-pandemic future.
Get the full report →
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