Consumers are increasingly frustrated by intrusive ad experiences – here’s how advertisers can reach these ad-avoidant users

Reaching the Concerned and Ad-Avoidant User Get the Full Report →

Most consumers now proactively avoid advertising, whether by using ad blockers, paying for ad-free digital media experiences, or skipping ads. But even with incentives to view ads or share data, such as free content or rewards, many still aren't comfortable with how companies use their data to target them with ads. In The Consumer Attitudes Toward Digital Advertising 2021 Report, Insider Intelligence examines consumer views toward advertising across media channels, ad avoidance behaviors including ad blocker use, and attitudes toward personal data use in digital advertising. In full, this exclusive report:

1 Identifies when consumers are more tolerant of advertising 2 Discusses the reasons why internet users block ads 3 Examines how consumers feel about marketers' use of their data Get all of these insights and more when you purchase The Consumer Attitudes Toward Digital Advertising 2021 Report for $995. Buy the Report Today →

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