The closing gap between TV and digital video |
| |  | | | Hi ,
People still spend more time with TV than they do with digital video, a broad category that spans various devices and types of content—but the gap is shrinking.
We are seeing a massive rise in the universe of cord-cutters and cord-nevers. By 2024, eMarketer predicts that non-pay TV households will exceed linear pay TV households for the first time.
We invite you to download a complimentary copy of eMarketer's Roundup "Multiscreen Measurement & Audience Trends," a collection of the latest data and marketing insights to learn:
- How to plan your media budget based on multiscreen consumption by device and viewership
- Why standardization remains a pain point for TV and video advertisers
- Audience measurement shortcomings you need to know
- A future vision for TV ad measurement and what you need to prepare
This eMarketer Roundup is made possible by Tubi. | | | | | |
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