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| | Digital media—and especially programmatic methods of transacting—have brought never-before-seen levels of targeting to advertising. After years of threats to marketers' standard operating procedures, a new targeting landscape is slowly but surely emerging.
In The Ad Targeting 2021 Report, Insider Intelligence discusses the market for targeted digital advertising—primarily focused on programmatic digital display—and how trends including cookie deprecation and AppTrackingTransparency will force changes to how advertisers and their partners approach identifying and targeting audiences. | In full, this exclusive report: | | |
| 1 | Examines how digital ad targeting practices will be affected by the extended identity crisis | | 2 | Identifies other trends that are affecting how advertisers can reach consumers with paid messages | | 3 | Describes the best practices advertisers and their partners should follow to manage these changes |
Get all of these insights and more when you purchase The Ad Targeting 2021 Report for $995. | | |
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