 |  | Amazon is making a name for itself within the podcast space, not only through an acquisition of podcast studio Wondery, but also by recently securing the rights to "SmartLess," one of the top shows currently in the US.
Companies including Spotify and Pandora have also been expanding their businesses in similar ways, forging exclusivity deals with popular shows and acquiring third-party audio advertising tools.
As key players in the space, such as Amazon, continue to acquire popular podcasts and expand on their advertising capabilities, we expect ad spending to grow. In fact, US podcast ad spending will surpass $1 billion this year for the first time, per our estimates.
Our research helps clients in marketing, strategy, product development, and more answer questions such as:
- How can I invest to reach consumers effectively where they are spending their time and attention, both online and offline?
- What do I need to know to plan around market forces that could disrupt my traditional business?
- What digital capabilities should I invest in to get ahead of disruptive trends?
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