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| | | | The pressure is on for digital marketers. With new platforms emerging, a multitude of metrics to wrestle and an increasingly noisy competitive landscape, the job has never been more intense – or important. You have to be sure you are measuring the right things and discovering what your audience cares about. In this playbook from NinjaCat, Measuring the Metrics that Matter: 3 Steps for Digital Marketers to Prove ROI you'll learn how to determine which metrics matter most when tracking ROI and the steps you can take to stay on track. | | | | | | | | | How does a business ensure Google positions its listing in this most profitable real estate? One of the leading factors is a tool called Google My Business. Google quickly weighs all information being searched and populates a curated list of businesses meeting those requirements on the customer's screen. This guide outlines everything you need to know about local search—how you can harness its unparalleled strength to generate more website traffic, bolster your reputation, and kick off a new day of explosive growth for your business. | | | | | |
| | | | Here's a marketing secret—if, and only if you can properly harness your data, you can empower your campaigns to drive incremental conversions, sales, and much, much, more! Download Neustar's new ebook, " The Future of Identity: How to Tap Into the True Power of Customer Data," to learn the true impact of data chaos across quality, privacy, and performance. Discover how to break down silos, cut costs, and create cohesion across your organization. | | | | | | | | | US direct-to-consumer (D2C) sales—including both digitally native and established brands—generated $111.54 billion, making up 14.0% of total retail ecommerce sales, per our estimates. Read eMarketer's roundup, " D2C Marketing Trends," made possible by SAP, to learn why brands are putting greater emphasis on their owned and operated channels, the competitive advantage data creates, and the importance of customer experience. | | | | Made possible by
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