Audio Advertising: How to Create Messages to Drive ROI

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Insights across major airlines, hotels, and vacation rental marketplaces |
Insider Intelligence | eMarketer
Hi,

Good news for the hard-hit travel industry: Despite the uncertainty brought about by the recent variant, 63% of consumers are still excited to travel this year, according to new research from National Public Media (NPM) and Veritonic.

With that enthusiasm now on the itinerary, travel-related brands are focusing on how to speak to those consumers and give them even more confidence. This new analysis proves what's working from a number of angles. One example: a sponsor message from VRBO in an NPR podcast drove a 22% lift in purchase intent.

Join Scott Davis, SVP, NPR corporate sponsorship at NPM, and Scott Simonelli, CEO and co-founder of Veritonic, for a live Tech-Talk Webinar. They will reveal key insights from winning brand messages across major airlines, hotels, vacation rental marketplaces, and more.

Register here for "Audio Intelligence: How to Boost Travel Confidence with Sponsor Messages," presented by Veritonic, and learn:

  • What types of sponsor messages compel people to purchase the most, and why
  • Which messages sound the most authentic and promote trust
  • How people want to travel now, from accommodations to transportation
Reserve my seat →
Reserve your seat now to join us on Thursday, September 16 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Veritonic.
Insider Intelligence

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