Marketers vs. Consumers: Dueling Perceptions & Misguided Expectations

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CX strategies to narrow the gap |
Insider Intelligence | eMarketer
Hi,

In 2021, 73% of consumers said meeting their rising expectations for a personalized experience is something that most brands struggle with, according to a survey conducted by Redpoint Global and the Harris Poll.

Marketers are aware that the customer experience (CX) gap remains pronounced. Most commonly, marketers cite inaccurate, difficult to act on, fragmented, and incomplete customer data as the culprit for why they continue to fall short.

Register here for "CX Strategies: Breaking Down Marketers' Perceptions vs. Consumer Expectations," presented by Redpoint Global, and learn:

  • Consumers' perceptions of CX satisfaction and effectiveness and how they differ from marketers
  • Key areas where brands may fall short in delivering on exceptional experiences
  • What actions marketers can take to help narrow—or bridge—the CX gap

This live Tech-Talk Webinar will feature John Nash, chief marketing and strategy officer at Redpoint Global, and Erica Parker, managing director at the Harris Poll.
Reserve my seat →
Reserve your seat now to join us on Wednesday, September 22 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Redpoint Global.
Insider Intelligence

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