Learn to identify the right KPIs for optimization |
| |  | | | Hi,
Today more than ever, consumers are actively seeking brands that have a strong brand purpose. In fact, a recent study by Zeno Group states that 94% of global consumers said it is important that the companies they engage with have a strong brand reputation.
Although the ultimate goal of marketing is to create brands that consumers love, marketers find themselves focusing on short-term goals like sales or return on ad spend. How can marketers measure the long-term value of their brand with the impact of their short-term marketing investments?
Register here for "How to Play the Long Game: Managing the Impact of Your Marketing Investment," presented by Neustar, and learn how to:
- Optimize your marketing with metrics that matter, including brand affinity, sales, and retention
- Identify the market impact affecting your sales performance like seasonality, competition, and pricing
- Manage your marketing analytics through the lens of a case study
This live Tech-Talk Webinar will feature Catie Daly, senior consultant at Neustar, and Henry Tam, SVP, global sales and partnerships at BERA. Reserve your seat now to join us on Thursday, September 23 at 2pm ET.
This Tech-Talk Webinar is sponsored content by Neustar. | | | | | |
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