Marketing in a Post-Cookie Era |
| |  | | | Hi,
More than 75% of marketers said they are worried about their ability to target and measure ads after third-party cookies are phased out, according to Digiday.
With behavioral targeting on the chopping block, contextual advertising is on the rise because it doesn't rely on consumer data to target ads. But not all contextual offerings are created equal. Marketers will need to make sure that they and their partners have the proper tracking methodologies and benchmarks in place to inform their decision-making.
Register here for "Driving a Transparency Revolution in the Post-Cookie Era," presented by GumGum. Join Phil Schraeder, CEO of GumGum, Molly Schultz, SVP, integrated investment at UM Worldwide, and David Tucker, SVP, managing director, US strategy at MAGNA Global, and learn how to:
- Identify standards for contextual advertising
- Advocate transparency with your tech partners for tracking accuracy
- Promote innovation and testing to reach audiences
Reserve your seat now to join us on Thursday, September 30 at
2pm ET.
This Tech-Talk Webinar is sponsored content by GumGum. | | | | | |
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