A framework for brands to determine the social commerce strategies most likely to work for them.
Throughout the pandemic, banks built up a consumer trust advantage over competitors such as neobanks and tech companies, according to exclusive Insider Intelligence survey data.
But as the world turns to a new normal, those same banks will have to work to defend the high ground they've won.
Insider Intelligence's second annual Banking Digital Trust survey polled US digital banking users on which factors across six key dimensions — Security, Privacy, Reputation, Reliability, Ease of Use, and Feature Breadth — most influence their level of trust in their banks' digital channels. It then asked respondents to rate their banks across each dimension to determine category leaders.
The actionable survey data reveals how banks can improve their consumer perceptions within each category of digital trust.
You can obtain an Executive Preview of this report by clicking below.
| | |
| |
| |
0 comments:
Post a Comment