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| Dear Reader, Here at BI Intelligence, Business Insider's premium research service, our goal is to provide:
As part of this mission, we spend thousands of hours researching and identifying the core issues you need to know within your key areas of interest. After identifying the core issues, we then exhaustively refine all of the available research into jargon-free straightforward reports. In the past year we've produced over 50 comprehensive reports based on six areas: Mobile Apps and Platforms, Digital Media, E-Commerce, Payments, Fintech and the Internet of Things. Here are some of our most popular reports to date: Interested in the future of Financial Technology?Fintech Ecosystem Report  Technology is upending workflow and processes in the financial services industry. Tasks once handled with paper money, bulky computers, and human interaction are now being completed entirely on digital interfaces. Given how pervasive financial services are across the globe, the disruption opportunity for fintech startups is massive. Almost every type of financial activity — from banking to payments to wealth management and more — is being re-imagined by startups, some of which have garnered blockbuster investments. Meanwhile, the old guard is trying to solve a puzzle presented by the fintech revolution: How can they benefit from the rise of digital, and how can they avoid obsolescence? In this report, we provide a detailed overview of the fintech ecosystem, explain the challenges and opportunities for incumbents and startups and evaluate the key areas of finance being disrupted by new technologies. We also determine which financial sectors are most vulnerable, which are still shielded from immediate disruption, and what that means for new entrants and financial giants. Access This Report and Enter Promo Code REPORT100 » Ahead of the Curve: The Digital Disruption of Retail Banking  Digital banking channels make it easier and more convenient for consumers to connect to banks. At the same time, third parties are increasingly providing the services that consumers are using to manage their finances. While these intermediaries aren't cutting out banks completely, they are encroaching on the valuable relationship between banks and their customers. At the forefront of digital disruption are millennials. These 83 million digital natives are fast becoming the most important demographic for banks. They already make up the largest share of both the US population and the employed population, at 26% and 34%, respectively. The behaviors and preferences of this generation will shape the future of the bank as well as the relationship between the bank and the customer. Insight into how this landscape is changing is crucial. In our Digital Banking Survey, we look at this key generation, which is at the crest of retail banking disruption. In this report, we provide actionable insights financial institutions can use to stay ahead of the curve as well as a detailed view into the data behind the survey segmented out by region, gender, age, and more. Access This Report and Enter Promo Code REPORT100 » The Digital Remittance Report  Every year, migrants send hundreds of billions of dollars worth of remittances back to friends and family in their home country. And there's a massive industry that facilitates these payments—and has for more than a century. The legacy remittance industry has been long dominated by cash, which requires physical locations where customers can hand over or pick up money. Building out those retail networks is a huge investment. It's left just a few players, called Money Transfer Operators (MTOs), controlling a bulk of the industry. But these companies' comfortable hold on the industry is now being challenged by digital remittance startups. Digital-first remittance companies are competing on fees and usability, and capitalizing on the way people's expectations have changed with the advent of digital and mobile channels. In this report, we size the total remittance market, company-specific market share, digital's market share, and digital's growth at major remittance firms. We also assess how disruptive digital startups have been by comparing their fees with market leaders, and by juxtaposing their business models with those of legacy companies. Access This Report and Enter Promo Code REPORT100 » Peer to Peer Lending Explainer  Banks have historically handled most consumer and small business lending because they have the resources to assess a borrower's creditworthiness, and the regulatory approval to fund loans. However, this model has some key inefficiencies — interest rates are not individualized, the costs of underwriting loans are high, loan decisions can take months, and small businesses in particular have been shut out of the process. This has left room for the growth of online lending marketplaces — dubbed peer-to-peer (P2P) lenders — that leverage the internet to give both borrowers and investors a better deal. P2P lenders solve the banking model's inefficiencies by developing online marketplaces that use complex algorithms to match borrowers with investors according to each party's specifications. Access This Report and Enter Promo Code REPORT100 » The Payments Ecosystem Report  Understanding this complex and rapidly evolving space can be challenging. In this explainer, we offer a high-level look at the payments industry — how it functions, who the key players are, and the trends shaping the industry. We start by explaining payment-card processing, since the majority of consumer payments and transaction volume flow through this system. From there we take a look at how consumers' move to mobile devices is changing the way we pay, and which players stand to benefit. Access This Report and Enter Promo Code REPORT100 »
The Mobile Payments Report  Mobile payments — the use of phones to complete transactions in stores instead of cash and physical card swipes — are going to grow much more quickly than many observers believe. As Apple, Samsung, Google, PayPal and others increase their focus on mobile wallet products, paying with phones in stores is going to become commonplace. In this report, we explain how a few US retailers account for the vast majority of over $4.7 trillion in aggregate payment volume. Many of these retailers have already adopted the technology necessary to accept mobile payments from Apple Pay and similar apps, or plan to. It only takes a handful of these large retailers to drive an explosion in mobile payment volume and that's precisely what we think is going to happen. Access This Report and Enter Promo Code REPORT100 » Interested in Mobile trends?The Virtual Reality Content Report  Virtual reality (VR) headsets are finally hitting the mass market, offering a revolutionary and immersive platform for content developers to reach consumers. The tech industry has promoted the prospect of VR — a computer-generated simulation of an environment — for the past few decades. But only now, with headsets backed by big names like Sony and Facebook, is VR finally becoming a concrete product with mass market potential.While VR technology is largely associated with the gaming industry, the platform offers a new set of content opportunities in entertainment, advertising, and more. In this report, we examine how various VR headset categories will shape VR content development and look at the trajectory for mobile gaming revenues to get a sense of how spending on VR content might develop. The report also lays out what types of content users and developers can expect on VR platforms, including gaming, video entertainment, and advertising. Access This Report and Enter Promo Code REPORT100 » The Messaging App Report  Users around the world are logging in to messaging apps to not only chat with friends but also to connect with brands, browse merchandise, and watch content. What were once simple services for exchanging messages, pictures, videos, and GIFs have evolved into expansive ecosystems with their own developers, apps, and APIs. Chat apps boast a number of distinct characteristics that make their audiences particularly appealing to businesses and marketers, including their size, retention and usage rates, and user demographics. The combined user base of the top four chat apps is larger than the combined user base of the top four social networks. Chat apps also have higher retention and usage rates than most mobile apps. Finally, the majority of their users are young, an extremely important demographic for brands, advertisers and publishers. In this report, we take a close look at the size of the messaging app market, how these apps are changing, and the types of opportunities for monetization that have emerged from the growing audience that uses messaging services daily. Access This Report and Enter Promo Code REPORT100 » The Virtual Reality Hardware Report  There has been a lot of buzz recently around virtual reality (VR) and its potential is a new hardware device and software platform. The technology, which immerses the user in a computer-generated simulation of an environment, projects highly visual imagery in full 3D. While the technology has been associated mostly with gaming, the platform offers new opportunities for video, e-commerce, and more. In this report, we provide proprietary forecasts for VR headset shipments and revenue and estimate average selling price over the next five years. We also take a look at the different types of VR headset technology now on the market, discuss which categories will win out, and look at several use cases for VR headsets, including gaming and other. Access This Report and Enter Promo Code REPORT100 » The Smartwatch Report  Apple's trusted, high-end brand will give the smartwatch category immediate clout and help drive much more interest among consumers, particularly those attracted to luxury goods. And the pricing, materials, and design on certain models will make the Apple Watch the first smartwatch to compete in the luxury-wristwatch category. In this report on the smartwatch market and the luxury wristwatch market, we take a closer look at the opportunity for Apple's wearable device, how it might impact the market for luxury watches, and forecasts shipments for both Apple Watch and the broader luxury watch market over the next five years. We also examine the pricing and design strategy behind Apple Watch, the new retail distribution opportunities with this device, and the wider opportunity among tech-savvy consumers. Access This Report and Enter Promo Code REPORT100 » The App-Store Marketing Report  The total number of apps people are using hasn't changed much over the past few years. This means users are consolidating their app choices, and spending more and more time with a few favorites. This creates added pressure to stand out in the app stores, and develop apps that can gain and keep a loyal audience. In this report, we discuss why it is becoming increasingly important that developers field a competitive app-marketing strategy for triggering downloads and encouraging sustained use, and retaining users. There are a number of different tactics, both paid and free, that marketers might use. Access This Report and Enter Promo Code REPORT100 » Interested in the future of Digital Media?The Social Media Demographics Report  The demographics of who's on what social network are shifting — older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast. The top trend over the last year has been the growth of image-focused social networks — particularly Pinterest, Instagram and Snapchat — among specific demographics. In this report, we unpack data from over a dozen sources to understand how social media demographics and preferences are still shifting. Access This Report and Enter Promo Code REPORT100 » The Native Advertising Report  Native ads perform better than non-native ads and so command higher prices. For this reason, publishers are in a race to deploy as much native ad inventory as possible. The challenge is that native ads run the gamut — from social ads bought programmatically, to sponsorships that require an in-house staff to create. In this report, we examine each of the different native ad formats and look at spending trends for each. We find that spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018. Social will remain the biggest slice of this spending but native-style display will grow its share rapidly. Here, you will find a detailed breakdown of spend projections and growth rates for each of the three main native ad types — social-native, native-style display ads, and sponsored content. Access This Report and Enter Promo Code REPORT100 » The Subscription Revenue Report  Many digital media companies have embraced monthly and annual subscriptions (or even daily subscriptions, in the case of Pandora). The business model allows digital media companies to provide a premium experience that offers more than the basic often ad-supported service level. In this report, we look at how prominent players in five separate categories have tried to build a subscription-based revenue stream alongside ad-based businesses: the categories are video, music, news publishing, social networks/messaging, and dating apps. Of course, each category is different, and won't face the same challenges and opportunities in dialing up the percentage of subscribers and subscription revenue. Access This Report and Enter Promo Code REPORT100 » Interested in disruptive E‑Commerce trends?The Affiliate Marketing Report  Many people associate affiliate marketing with the selling of diet pills, teeth whiteners, and other controversial products. Although this darker side to performance-based marketing still exists, affiliate programs have moved to the mainstream, with major retailers and publishers now using them to drive sales of all sorts of products, from electronics to apparel. In this report, we examine the changing face of affiliate marketing, looking at the key players. We also outline growth opportunities for affiliate marketing and how we see this industry developing. Access This Report and Enter Promo Code REPORT100 » The Luxury E-Commerce Report  Luxury shoppers are highly coveted customers for brands and retailers. The top 10% of US household earners (those taking home $120,000 or more annually) account for approximately half of all consumer expenditures. This demographic's growing preference for online shopping is changing the face of luxury retail, and it has significant implications for how brands target luxury consumers. In this report, we profile the luxury shopper and take a close look at the spending habits and preferences of high-income earners — including how and where they shop. Access This Report and Enter Promo Code REPORT100 » The Social Commerce Report  Social media may still only drive a small share of total online retail sales, but its impact is becoming impossible to ignore. Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels. The top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013, according to the Internet Retailer's Social Media 500. That is well ahead of the roughly 16% growth rate for the overall e-commerce market in the US. Now new initiatives from a number of different social networks are making these platforms absolutely essential for retailers that want to drive sales and boost engagement. In this report, we analyze social media's role in online retail — whether that's driving direct sales with the use of embedded "Buy" buttons on social media posts, or referring traffic to retailers' websites and apps. We measure the impact social media has on e-commerce by looking at metrics such as conversion rates, average order value, and revenue generated by shares, likes, and tweets. We also outline the latest commerce efforts by leading social networks. Access This Report and Enter Promo Code REPORT100 » The Health and Personal Care E‑Commerce Report  At $300 billion a year in sales, health and personal care is the second-largest retail category in the US behind groceries. However, like the grocery industry, e-commerce has yet to really disrupt the American drug store. But more consumers are beginning to shop online for products that they'd typically go to a drug store to purchase. About 36 million US consumers shopped online for health and beauty products in the spring of 2014, up from 20 million consumers in spring 2010. In this report, we look at why the health and personal care business has proved so challenging to e-commerce companies — from consumer reluctance to complicated and expensive logistics — and what new strategies e-commerce startups and big-name retailers and brands are pursuing to push more health and personal care sales online, including the increasing prevalence of recurring subscription services for these products. Access This Report and Enter Promo Code REPORT100 » The Shopping Cart Abandonment Report  Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry. But it's also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates. In this report, we explain what leads a shopper to abandon an online purchase and how retailers can begin to combat rising shopping cart abandonment rates. We collected and analyzed data from top e-commerce companies, and spoke with industry experts whose job it is to reduce abandonment rates and boost conversions, to come up with a number of solutions that can help retailers recover lost sales. Access This Report and Enter Promo Code REPORT100 »
Interested in preparing for the Internet of Things?The 'Everything You Need To Know About IoT' Bundle  The best way to get up to speed on where the IoT is now and where it is going over the next 5-years. The IoT Team at BI Intelligence put this bundle together to assure you are ahead of the curve and have the IoT edge you need both personally and professionally. This bundle includes: The Internet of Everything: Slide Deck & Dataset - The most important ways the Internet of Everything market will develop, the benefits newly connected devices will offer consumers and businesses, and the potential barriers that could inhibit growth. The Internet of Things Report - Learn what is currently driving growth in the Internet of Things and how various sectors of the economy will embrace IoT innovations. The Enterprise IoT Report  The enterprise Internet of Things will be the largest of the three main IoT sectors — enterprise, home, government — as defined by BI Intelligence, Business Insider's research service. That's because businesses have the capital and reach to purchase IoT devices and services on a large scale. They will see benefits from the IoT accrue fast enough to spur further adoption and investment. IoT devices range from robot-like units to tiny chips that hook into industrial or office machines allowing the user to fully control the device, or merely collect specific data from it. In this report, we size the enterprise IoT market, noting the breakdown between hardware versus software spending, and determine which industries will upgrade to the IoT first. We examine how businesses are already using IoT systems and what barriers might still stand in the way of IoT enterprise upgrades. Access This Report and Enter Promo Code REPORT100 » The IoT Networks Report  The Internet of Things (IoT) — a vast network of connected devices — is set to become the world's largest device market over the next decade, potentially creating trillions of dollars in economic value. However, without a reliable and secure network connection, these devices will fail to deliver that value. Device owners can choose between a number of established and emerging networking technologies to connect their IoT devices and collect data from them for analysis. In this report, we examine these different networking technologies, their pros and cons, and how well they are positioned for future growth in the IoT market. We also outline how different networks are best suited for connecting specific types of IoT devices, including connected cars, drones, smart home devices, and wearables. Access This Report and Enter Promo Code REPORT100 » The Drones Report  Drones turned the corner in 2015 to become a popular consumer device, while a framework for regulation that legitimizes drones in the US began to take shape. Technological and regulatory barriers still exist to further drone adoption. Drone manufacturers and software providers are quickly developing technologies like geo-fencing and collision avoidance that will make flying drones safer. The accelerating pace of drone adoption is also pushing governments to create new regulations that balance safety and innovation. The FAA is set to release new regulations this spring could help boost adoption. Safer technology and better regulation will open up new applications for drones in the commercial sector, including drone delivery programs like Amazon's Prime Air and Google's Project Wing initiatives. In this report, we forecast sales revenues for consumer, enterprise, and military drones. We also project the growth of drone shipments for consumers and enterprises. We detail several of world's major drone suppliers and examine trends in drone adoption among several leading industries. We examine the regulatory landscape in several markets and explain how technologies like obstacle avoidance and drone-to-drone communications will impact drone adoption. Access This Report and Enter Promo Code REPORT100 » Insurance And The IoT Report  The ability to bring internet connection to nearly every type of consumer device will have huge implications for the insurance industry over the next five years. Insurers looking to cut costs, improve business practices, and better assess clients' risk levels, will increasingly invest in the Internet of Things (IoT). Some auto and health insurers are already offering a new type of insurance — usage-based insurance (UBI) that uses IoT devices to track clients' activity and offer discounts or rewards for healthy and safe behavior. We expect 17 million people will have tried UBI auto insurance by the end of this year. In this report, we examine the impact of the IoT on the insurance industry. From free fitness trackers to track individuals' exercise habits to drones to assess damages in unsafe post-disaster conditions, we analyze current US insurance markets — including the auto, health, life, and property insurance markets — and look at ways insurers are integrating IoT devices. Access This Report and Enter Promo Code REPORT100 »
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