Fully understand click and collect with this report.
| | CLICK AND COLLECT: What US retailers can learn from the UK's thriving in-store pickup ecosystem… Click and collect — a fulfillment option that lets shoppers place an online order and pick it up at a store — is thriving in the UK. Over half of UK shoppers report having used this method in the past year, according to a survey from JDA & Centiro conducted in April 2016. However, the US is far behind on the click and collect trend, with just 27% of consumers using the service. This is largely due to slower growth in mobile commerce, and specifically, the hesitancy shoppers feel about using mobile retail apps. Retailers in the US can look to the growth drivers in the UK to help drive up their own click and collect sales. Most notably, mobile commerce and adoption by grocery chains are driving shoppers in the UK to use click and collect. In a new report from BI Intelligence, we break down the growth factors behind click and collect in the UK. We discuss the retailers successfully implementing the fulfillment method, examine the of impact consumer behavior, and outline some key steps that US retailers can take to replicate the UK's performance. Among the big picture insights you'll get from this report, titled Click and Collect: What US Retailers Can Learn from the UK's Thriving In-Store Pickup Ecosystem:  | | | - The UK's click and collect market is expected to grow 78% by 2020, to £8.2 billion ($10.6 billion). Meanwhile, it is expected to reach £5.3 billion ($6.8 billion) by the end of 2016.
- Click and collect is benefiting from consumer adoption of mobile commerce in the UK. Mobile is a fundamental driver because it affords consumers more flexibility in the purchasing process. As a result, many UK consumers are purchasing goods on their mobile phones, and then picking them up on the way home from work, the gym, appointments, etc.
- The service is particularly popular among grocery chains, with many of the UK's largest supermarkets offering click and collect. Since trips to the grocery store are made frequently and regularly, click and collect is a perfect fit for shoppers who want to avoid recurring issues like long checkout lines and crowded stores.
- To grow click and collect in the US, retailers need to invest in their mobile presence and dedicate in-store resources to click and collect shoppers. Merchants should do more than just recreate the desktop browser experience on a mobile app — this includes employing tools like mobile loyalty programs, digital coupons, and social media integration.
This exclusive report also: - Sizes the market for click and collect in both the UK and the US.
- Identifies the key growth factors that are making click and collect successful in the UK.
- Discusses key players in the UK that are seeing success with click and collect.
- Presents some of the challenges the US faces in spurring adoption.
- Outlines future opportunities for US retailers to grow sales via click and collect.
- And much more.
The Click and Collect Report is how you get the full story. To get your copy of this invaluable guide, choose one of these options: - Bundle and save 90% today when you purchase the Ultimate E-Commerce Reports Bundle. You will gain immediate access to this report and 40 others on some of the most important topics impacting the e-commerce space. BUY THE BUNDLE AND SAVE 90% »
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The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the fast-moving world of e-commerce. | |  | | Copyright © 2016 Business Insider, Inc. All rights reserved. |  | | | |
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