Instant Alert: Facebook is building its own TV app to show longer videos

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Facebook is building its own TV app to show longer videos by Alex Heath on Jan 31, 2017, 5:30 PM Advertisement Facebook is building its own TV app to work with set-top boxes like the Apple TV, according to a report in The Wall Street Journal on Tuesday. The app would give Facebook a way to encourage its users to watch longer videos, a goal the company has already signaled in conversations with content creators and recent tweaks to the Facebook News Feed. Facebook is currently testing mid-roll ads that play during the middle of videos on its network, and the Journal notes that Facebook plans to show those ads in its unreleased TV app as well. A Facebook spokesperson wasn't immediately available to comment.   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011