The best ad Apple produced from each year since its 1984 Super Bowl hit by Business Insider on Feb 25, 2017, 8:26 AM Advertisement
 Apple celebrated its 40 year anniversary in 2016 with a number of references to its past in advertising. It released a video celebrating its 40 years in 40 seconds and an Apple Music playlist with music from its ads, which have helped position the company as an industry leader. We chose the most important Apple commercial from each year since the company's watershed advertising moment at the Super Bowl in 1984. From the celebrity-packed "Here's to the Crazy Ones," to the beginning of Apple's memorable demonstration-style ads, here are its best commercial hits. Julien Rath contributed reporting to this article. Will Heilpern contributed to an earlier version of this post. SEE ALSO: 25 Nike Ads That Shaped The Brand's History 1984 — "1984"  In 1984, Apple introduced the Macintosh personal computer during the Super Bowl with a vision. The ad was directed by Ridley Scott. Apple's board of directors at the time hated the video, calling it "the worst commercial they had ever seen,"according to Walter Isaacson. However, despite these initial doubts, "1984" became what some people consider the greatest TV ad of all time and it is in the Clio Awards Hall of Fame. After the ad came out, Apple went onto to sell 72,000 computers in 100 days, twice as many as had been anticipated, according to Forbes. Youtube Embed:
http://www.youtube.com/embed/2zfqw8nhUwA?rel=0?ecver=2
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1985 - "Lemmings"  Still on a high from its incredibly successful 1984 ad campaign, Apple hoped it could repeat its success with "Lemmings." Made by the same creative team as the year before and directed by Ridley Scott's brother Tony, Apple looked to replicate a similar formula. However, "Lemmings," which featured mass suicide, turned into a complete disaster for Apple. Viewers called the ad "insulting" and, due to relatively poor results following the commercial, Apple was forced to get rid of 20% of its staff. Founder Steve Jobs also left the company in 1985. Youtube Embed:
http://www.youtube.com/embed/V-SJQdREDKM?rel=0?ecver=2
Width: 850px
Height: 450px
1986 — "The Power To Be Your Best"  Apple's "The Power To Be Your Best" slogan began in the 1980s. A mark of its success is that it was used well into the next decade. The campaign faced some criticism by ad experts for failing to pick out Apple computers specifically, rather than computers in general. However, the campaign was largely successful. It was even parodied by Saturday Night Live, becoming "The Power To Crush Other Kids." Youtube Embed:
http://www.youtube.com/embed/s5S9VvMMxhU?rel=0?ecver=2
Width: 850px
Height: 450px
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