A $180 sandwich from Japan is coming to San Francisco by Shayna Olsan & Shigeru Sato on Jul 31, 2017, 4:50 PM Advertisement
A beef-cutlet sandwich normally costs you about $5 in Japan. Tokyo restaurant Wagyumafia, however, is luring affluent tourists from all over the world with a $180 sandwich. Next year, Hisato Hamada and fellow founder Takafumi Horie will open an outpost in San Francisco's SOMA neighborhood. "Japanese tend to undersell valuable products," Hamada said. The restaurant focuses on serving cutlets of wagyu, the world's most expensive beef. The editors of Business Insider Japan visited the Tokyo location to try out the sandwich. Here's what it was like. SEE ALSO: Forget moving to Canada — it just got easier to become a permanent resident of Japan Wagyumafia is located in Nakageguro, Tokyo, a residential neighborhood popular with foreigners and celebrities. The small but cozy joint sits along the Meguro River, which attracts people in the spring for Hanami, the cherry blossom festival.
The owner Kitagawa (right) and chef Yasuhiro Inoue (left) welcomed us. In Kitagawa's hands is a piece of Kobe beef. The shop has seven sandwich options ranging from a reasonable $8 up to the fanciest offering for $180.
The simplistic joint is covered with white tiles and has a single standing table. According to Kitagawa, the majority of the customers are travellers from abroad, mostly from Singapore, Hong Kong, the Philippines, Indonesia, Australia, Denmark and the U.S. They usually spend about 20-30 minutes and venture out for other Japanese food.
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