Instant Alert: Fitbit just unveiled its answer to the Apple Watch — here's what it's like

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Fitbit just unveiled its answer to the Apple Watch — here's what it's like by Avery Hartmans on Aug 29, 2017, 10:58 AM Advertisement Fitbit unveiled a new smartwatch on Monday, called the Fitbit Ionic.  As Fitbit's answer to the Apple Watch, Ionic can handle fitness tracking, sleep tracking, contactless payments, music, and more. The watch costs $300 and will be available everywhere starting this October.  While Fitbit refers to Ionic as its first smartwatch, the company has released two other smartwatches in the past — Blaze and Surge. But unlike those two smartwatches, where the industrial design was outsourced, both Ionic's hardware and software were designed entirely in-house by the Fitbit team.  While we're still testing the Ionic smartwatch (we have it in our offices and will publish a full review in a few weeks), here's everything we can tell you so far. SEE ALSO: Fitbit just released its first-ever wireless headphones — here's what they're like Fitbit Ionic comes in three colors: Silver gray with a blue gray band, smoke gray with a charcoal band, and burnt orange with a slate blue band. Fitbit is also launching two other sets of bands that easily snap onto the watch. The Ionic sport band comes in black, orange, and blue. The leather band comes in brown and navy. See the rest of the story at Business Insider   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011