Smart-home devices are headed for mass adoption worldwide, upending traditional marketing models

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Smart Homes 2020

Smart-Home Devices Headed for Mass Adoption




* This chart and data were pulled from eMarketer's Smart Homes 2020 report. Purchase the report here to get immediate access to the full analysis.
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Smart-home adoption is growing quickly. Connected TVs and entertainment components, home monitoring/security systems and smart speakers are among the most popular devices worldwide.

However, quantifying the size of the smart-home market is tricky. Often, it depends on whom you ask and how they define the market. While we believe that all IoT devices used within the home will eventually be counted as smart-home components, here are some recent forecasts:
  • BI Intelligence forecast in April 2019 that there would be nearly 1.6 billion smart-home devices in the US in use by 2024, up from about 530 million in 2019.
  • Strategy Analytics estimated there would be 228 million households worldwide in 2019 using at least one smart-home device or service. This figure is expected to jump to 309 million by 2023.
  • Juniper Research forecast that global revenues from smart-home automation would top $57 million by 2024, a...
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This is just a preview of the information and insights you'll find in the Smart Homes 2020 Report report by eMarketer. Purchase the report today for $995 to access the full analysis.
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