Digital is integral to the customer experience – here's how these top heads of digital are rising to meet today's biggest challenges and opportunities

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Digital was once a separate channel and an outgrowth of traditional branch banking. Now it's pivotal to the customer relationship. Today, in the app-driven world of banking, digital is increasingly penetrating every line of business.

As a result, banking heads of digital are more important than ever to their organization's success. The actions they take and decisions they make impact the core of every top bank's customer relationship. Heads of digital must also drive innovation within the regulatory parameters of their industry without undermining consumer trust.

Bank of America's managing director and head of digital, David Tyrie, said digital there is structured as centers of excellence (CoEs) for product management, user experience design, and technical delivery, where "digital" is product and user experience design while technical delivery sits under the...

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