US click-and-collect sales more than doubled in 2020, driven by consumers seeking safety and convenience

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The click-and-collect method for online shopping boomed in the US last year in parallel with the explosive embrace of ecommerce driven by the pandemic. A handful of major multichannel retailers are leading this continuing trend.

According to our latest estimates, US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years. We forecast that click-and-collect sales will follow up last year's 106.9% growth rate with a 15.2% increase this year, and that 150.4 million people in the US will make a purchase via click and collect at least once in 2021.

The click-and-collect method for online shopping boomed in parallel with the generally exuberant embrace of ecommerce that characterized 2020. We estimate that US shoppers spent $72.46 billion via click and collect last year, accounting for 9.1% of all ecommerce sales. This year, those figures will increase...

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