Interest in messaging commerce is growing worldwide, particularly in emerging markets where ecommerce and payment habits are still nascent

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Insider Intelligence

How Marketers Can Leverage Chat Apps, From Communications to Commerce

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As the number of mobile messaging app users continues to rise, so too do the use cases for marketers. Messaging apps are still primarily used for customer communications in most countries, but new commerce integrations are bringing those services closer to checkout.

In The Global Mobile Messaging Forecast 2021, Insider Intelligence presents our latest forecast for mobile messaging app users worldwide and a guide for marketers on how they can use messaging apps as part of customer communications and commerce strategies.

In full, this exclusive report:

1 Includes a look at how many people use mobile messaging apps
2 Identifies the leading mobile messaging apps
3 Examines how marketers are using messaging apps for customer communications
4 Discusses how large the messaging commerce opportunity is

Get all of these insights and more when you purchase The Global Mobile Messaging Forecast 2021 for $1,995.
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