Why digital and linear ad convergence is a quick win for marketers |
| |  | | | Hi,
The next year will present significant challenges in measuring and validating advertising performance. Some marketers are considering multitouch attribution (MTA) to combat challenges. In fact, nearly one-fifth (19%) of senior marketers in North America have initiated the MTA process, and another 15% have reached the deployment stage, according to MMA Global research.
As ad tech continues to change, most marketers will need to take a step back before they can move forward. By going back to "buy-side basics," marketers and advertisers can adapt and future-proof their strategies for today's digital ecosystem.
Register here for "Attribution & Convergence: A Look Ahead to 2022," presented by WideOrbit, and learn how:
- Budgets focused too heavily on digital can negatively impact your performance
- Digital and linear ad convergence can provide quick wins for marketers
- The buy side fits into your strategy to adapt and future-proof existing ad solutions
Reserve your seat now to join us on Wednesday, December 8 at 2pm ET.
This Tech-Talk Webinar is sponsored content by WideOrbit. | | | | | |
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