| Consumers are most likely to pay delivery premiums for electronics and groceries Cooper Smith | November 13, 2015 
When it comes to delivery, the majority of US consumers say cost — specifically, low cost — is the most important factor. However, there are some types of products that shoppers are willing to pay to have delivered quickly or at a time of their convenience, according to a survey conducted by retail solutions provider JDA. - Expensive items are most likely to spur consumers to pay a premium delivery fee. One-third of US consumers say they would pay extra to have electronics delivered quickly or at their convenience. Shoppers who live on the nation's West Coast are most likely to feel this way.
- Groceries are also popular items that consumers are willing to pay a delivery fee for, as one in five Americans say they would.
- Meanwhile consumers are less willing to pay premium delivery for health/beauty items and do-it-yourself home products.
Brands and retailers can use this data to decide which types of products are eligible for fast delivery. By offering that service to shoppers it could give merchants an advantage in those product categories — specifically, electronics and groceries. Download the chart and data in Excel. Get Daily Industry Insights with the INSIDER Newsletters from BI Intelligence Do you need to stay ahead of the latest trends in digital? Subscribe to the daily INSIDER newsletters covering mobile, digital media, e-commerce, payments and the Internet of Things. Select your INSIDER edition or subscribe to all five.
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