The 30 best people in advertising to follow on Twitter by Lara O'Reilly on Nov 12, 2015, 12:31 PM Advertisement
 Most advertising executive and brand marketer's Twitter accounts are, frankly, rubbish. They're barely updated, and when they do tweet, it's just an RT of praise for their company. That's why we pull together an annual list of the best people in advertising and marketing to follow on Twitter. These are the execs that provide the best value to the industry with their tweets full of information, insight into the companies they work for, opinions on marketing, or humor and entertainment. Not all of them work at agencies or have "advertising" or "marketing" in their job titles, but we feel these people all bring value to the advertising community. Methodology: We've weighted our rankings using a (not entirely mathematical) scale of how often the user tweets, plus whether the majority of those tweets tend to be useful/opinionated/funny/or simply brighten up people's Twitter feeds day-to-day. NOW SEE: The 30 Best People In Advertising To Follow On Twitter 2014 30. Suki Thomson Handle: @Sukithompson Occupation: CEO of Oystercatchers Why: As the CEO of a management consultancy, Thompson spends her days rubbing shoulders with all the elite marketing and advertising execs. She regularly shares photos of the latest advertising events and award shows. Sample tweet:
29. Seth Rogin Handle: @thesethrogin Occupation: Mashable chief revenue officer Why: Retweets of interesting articles concerning digitl media and lots of selfies from his business travels. Sample tweet:
28. Tom Goodwin Handle: @tomfgoodwin Occupation: SVP of strategy and innovation at Havas Media. Why: Useful opinion and links on the latest digital media and technology news. Sample tweet:
See the rest of the story at Business Insider |
0 comments:
Post a Comment