On Friday, the British department store will bring the nation to a halt once again with the launch of its holiday ad. John Lewis treats the occasion like a movie premiere, rolling out the red carpet at its flagship store in London to hold a huge screening.
The commercials, created by Adam&Eve DDB, tend to be emotional rollercoasters that are made for TV, but get shared and viewed millions of times online. And the ad's soundtrack usually tops the single charts.
As the John Lewis Christmas ad 2015 countdown nears its close, we asked video advertising technology company Unruly to rank the company's recent festive advertising greats in order of how many shares they received globally across Facebook and Twitter.
5. "A Tribute to Givers" (2010) — 19,790 SHARES. This ad chronicled the silly tribulations everyone goes through when trying to wrap up presents and hide the surprise from loved ones. The song was soundtracked by Ellie Goulding covering Elton John's "Your Song."
4. "The Journey" (2012) — 446,915 SHARES. The heartwarming tale of a snowman who really goes the distance to buy his snow-wife the perfect pair of red gloves.
3. "The Long Wait" (2011) — 519,138 SHARES. Arguably the ad that etched "John Lewis Christmas ad day" into the UK calendar. A boy impatiently waits, and waits, and waits some more for Christmas. The big reveal? He's not a spoiled brat — he was excited about gifting a present to his parents.
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