The top 15 clothing brands millennials love by Ashley Lutz on Nov 4, 2015, 1:32 PM Advertisement
 Millennials are set to become the largest group of consumers in America. Ad agency Moosylvania asked 1,500 millennials — defined as 20 to 35-year-olds — to vote for their favorite brands. We broke out the results to show which clothing and footwear brands dominate among this subset. 15. Aeropostale Headquarters: New York, New York % change in votes from last year's ranking: -31% Why it's hot: Despite falling out of favor with the teen set, Aeropostale still maintains some loyalty with the 20-somethings who wore it in high school. The brand's status, however, is falling fast as young people increasingly move away from logos.
14. Under Armour Headquarters: Baltimore, Maryland % change in votes from last year's ranking: -27% Why it's hot: Under Armour has exploded in popularity in recent years thanks to signing famous athletes like Stephen Curry and smart marketing of its performance-wear. But the brand faces steep competition from Lululemon, which is expanding its men's line, and Nike, which continues to dominate the space.
13. Chanel Headquarters: Paris, France % change in votes from last year's ranking: New to list Why it's hot: The luxury brand's outlandish fashion shows, which included an elaborate grocery store, tend to go viral on social media. Models like Kendall Jenner and Cara Delevingne give the legacy brand modern relevance.
See the rest of the story at Business Insider |
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