If you know nothing about how digital media works, this presentation is a good place to start by Lara O'Reilly on May 29, 2016, 7:20 AM Advertisement
 The digital media and advertising landscape is staggeringly complex. In the milliseconds it takes for a web page to load, dozens of companies you probably have never heard of are bidding in a furious auction to serve you an ad. And that's just one area: programmatic advertising. The investment bank LUMA Partners, the company known for its LUMAscape summaries, has a new presentation on the state of digital media that helpfully explains the biggest trends in the digital media industry in an easy-to-understand way. LUMA Partners has kindly allowed us to publish the presentation and commentary, which summarizes pretty much everything you need to know about the digital media industry in 2016. The presentation covers the latest issues affecting the sector, how public ad-tech and mar-tech companies are performing, mergers-and-acquisitions activity, venture-capital funding, and the most significant industry trends: programmatic, mobile, content 2.0, convergent video, and ad-tech and mar-tech convergence. You can download the full deck here. Here we go! 
The presentation is split into three sections. 
Digital advertising is doing great. Revenue grew 20% in 2015 and is set to surpass TV advertising next year as the largest category of ad spend. But you wouldn't know it from the press. Everywhere you look, all you hear about are the problems with digital advertising. It's no secret that the sector suffers from a fragmented ecosystem (as depicted by our eponymous LUMAscapes) and such a convoluted supply chain has been blamed for a series of issues that plague the sector. These issues have implications for all the key constituents from marketers to agencies, tech intermediaries, publishers, and consumers. 
See the rest of the story at Business Insider
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