I tried a cooler by a company with a cult-like following, and it lived up to its hype by Tyler Lauletta on May 30, 2017, 4:03 PM The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. This isn't the first time I've written about YETI, the company behind the virtually indestructible cooler. YETI's most popular cooler, the Tundra, retains ice for up to nine days while closed and is durable enough to survive a bear attack. It's designed to be the last cooler you ever need to buy. Beyond the Tundra, YETI makes other summer-ready products, including a portable soft cooler called the Hopper Flip 12 that is the perfect size for picnics and hiking and fishing trips. YETI sent me a Hopper Flip 12 to try, and it exceeded my expectations. At $280, the Hopper Flip 12 is more expensive than a typical cooler, but you might not need to buy another one again. Take a closer look at the YETI Hopper Flip 12 below. If you're interested in getting one, you can here. SEE ALSO: I put this speaker's waterproof claims to the test and came away impressed The Hopper Flip 12 is a portable soft cooler that keeps your lunch and drinks cold all day long.
Its compact size (the longest side is just over 12") makes it easy to bring with you — whether you're kayaking or hiking.
The HydroLok Zipper that seals the Hopper Flip 12 is completely waterproof, and the cooler's wide-mouth design makes it easy to access what you've packed once it's open.
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