Instant Alert: This app adds sparkles to your Instagram videos — and celebrities are going crazy for it

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   This app adds sparkles to your Instagram videos — and celebrities are going crazy for it by Avery Hartmans on Oct 31, 2017, 12:28 PM Advertisement While scrolling through my Instagram feed over the past few weeks, I've noticed a trend: Celebrities, fashion bloggers, and makeup artists have all started adding real-time, changeable sparkles to their videos.  Often reserved for videos of sequined dresses, glitter eye-shadow, or bedazzled high heels, the effect isn't an Instagram filter, it isn't reserved for Instagram stories, and it's not a feature of any photo editing apps I'm familiar with. I was left to wonder: what was this magical app, and how could I get it?  Luckily, I didn't have to look far.  The app is called kirakira+, and it's at the top of the App Store's top paid apps chart right now. Kirakira+ costs $0.99 to download and is only available for iOS devices at the moment. Here's how it works: SEE ALSO: Instagram added a goofy new 'Superzoom' feature and creepy face filters in time for Halloween The app works by identifying anything glittery, shiny, or metallic in the frame and adding real-time, animated sparkles to that object.   Kirakira+ can take both still images and videos, but the video tool works a bit better in my experience.  Kirakira+ has been around for two years, but it has only recently skyrocketed to the top of the App Store. Instagram Embed: http://instagram.com/p/BZJ_sy4npNv/embed/ Width: 658px   Right now, it's beating out perennially popular paid apps like Facetune and Dark Sky, likely due to its celebrity following: Kendall Jenner used it in a recent Instagram video, model Rosie Huntington-Whitely has used it to add some sparkle, and Eva Chen, Instagram's head of fashion partnerships, uses it all the time.  With kirakira+, you have the option to take a standard still image, video, or square image. The app works with the front-facing and rear-facing camera, and you can also activate a flash for capturing things in low light.  See the rest of the story at Business Insider   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011