Our latest ad spending and viewership forecasts |
| |  | | | Hi,
Having peaked in 2018 and never recovered its pre-pandemic levels, linear TV ad spending is expected to trend downward.
But with connected TV going gangbusters, the combination with linear TV represents a significant growth market. It's the crux of the opportunity for marketers around sound-and-picture ads connected to TV programming.
Join me (register here!) as I answer the questions below and share opportunities for marketers seeking to reach audiences across fragmented viewing platforms.
- How much will US marketers spend on traditional TV advertising in the next four years, and how will spending levels correlate with audience size?
- As the linear TV picture slowly fades, what does the future look like?
- What impact will measurement changes and macroeconomic conditions have?
Please reserve your seat today for Thursday, June 16 at 2pm ET / 11am PT. I don't want you to miss out!
See you soon,
Paul Verna
Principal Analyst
This Meet the Analyst Webinar is made possible by Innovid. | | | | | |
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