| Companies in industries ranging from finance to healthcare are rapidly developing chatbots to meet consumers' growing demand for around-the-clock service. As nearly 40% of internet users worldwide prefer interacting with chatbots over virtual agents—per Insider Intelligence's Conversational AI Use Expands report—chatbots are expected to increase in popularity moving forward.
In addition to appealing to customers, chatbots can help businesses better understand their audience's intent and more accurately target them using different APIs. What's more, this technology can alleviate administrative tasks and reduce operating costs to save companies money.
The chatbot ecosystem is already rather robust, as major players such as Facebook, Google, and Microsoft have been investing in the development of chatbot technology for years. However, as chatbot startups with strong funding begin to follow in Big Tech's footsteps, they have the potential to transform the chatbot industry.
Looking ahead, "Chatbots should not be an afterthought for brands that want to compete in the increasingly immersive digital environment," said Jessica Lis, analyst at Insider Intelligence. That said, "There is no one-size-fits-all solution for implementing these tools, so brands need to consider their particular situation." | |
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