Instant Alert: Everlane has a huge cult following as a popular apparel website — here’s a look at its first-ever physical store in New York City

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Everlane has a huge cult following as a popular apparel website — here's a look at its first-ever physical store in New York City by Avery Hartmans on Dec 1, 2017, 12:09 PM Advertisement After six years as an online-only business, apparel startup Everlane is opening a brick-and-mortar store.  Everlane sells men's and women's clothing, shoes, and accessories that aim to be stylish and high-quality without a high price tag. What makes Everlane different from other retailers is its emphasis on what it calls "radical transparency": It only uses factories with high ethical standards that disclose the actual cost of making each product.  For years, Everlane was only available online. The San Francisco startup experimented with pop-up stores in New York City and inside Nordstrom stores, but there's never been an honest-to-goodness Everlane retail store until now. The new store, which opens December 2, is located on Prince Street in New York's SoHo neighborhood. While past pop-ups have let customers try on clothes in the store but not buy them, the new shop will be a full-service clothing boutique.  Here's what it's like inside: SEE ALSO: I tried the $9 subscription razor service for women and I'm never going to buy razors in a store again Everlane specializes in wardrobe staples in solid colors and classic silhouettes. Rather than introduce entire new lines of clothing for each season, Everlane releases smaller batches of new products throughout the year.  To figure out what items it should add or change, Everlane gathers feedback from customer surveys and return shipments, as well as in-person "fit clinics."  Its prices range from $20 for a tank top to $100 for a cashmere sweater. There are also pricier items like boots for $225 or a puffer jacket for $198.  Opening a physical retail store "wasn't an easy decision," CEO Michael Preysman wrote in an email to customers. "Being online-only has significant advantages. It's flexible, it's lean, and it's easy to scale," Preysman wrote. "But it has two serious flaws. Customers don't get to touch or try the product before they buy it. And we don't get to have in-person — real-life — conversations with our community." The first Everlane store is located at 28 Prince Street, next door to the Little Cupcake Bakeshop and across the street from Prince Street Pizza. See the rest of the story at Business Insider   Share the latest business news with your network:    Email sent to: nguyenvu1187.love5@blogger.com   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011