After a year of unexpected gains, social network user growth is returning to pre-pandemic patterns – here’s what that means for marketers

Facebook Is Stalling, TikTok Is Challenging Instagram, and Other Key Trends From Our Forecasts Get the Full Report →

After last year's unexpected social media usage increases, 2021 is settling into a more typical pattern for most properties. But there are still a few surprises in our updated forecasts for social network users and time spent with social media. In The US Social Media Usage 2021 Report, Insider Intelligence provides updates to our US usage forecasts for Facebook, Instagram, Pinterest, Snapchat, TikTok, LinkedIn, Twitter, and reddit, and includes highlights from our new forecast for time spent with social networks. In full, this exclusive report:

1 Discusses to what extent the pandemic's effect on social media usage has worn off 2 Examines how the demographics of social networks are changing 3 Takes an in-depth look at which social networks will grow the fastest in 2021 4 Analyzes which social networks are growing the least in 2021 5 Highlights in what ways TikTok is challenging the other social platforms Get all of these insights and more when you purchase The US Social Media Usage Report for $1,995. Buy the Report Today →

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