What sets SmileDirectClub, Warby Parker, and others apart |
| | | Hi ,
Fun fact: digitally native direct-to-consumer (D2C) brand sales are set to surpass $32 billion this year, and will surpass $44 billion two years later, according to our latest estimates. This projected growth will shape the ecommerce landscape in the years to come.
This naturally got me thinking: what is it about these brands that allows them to grow, largely, without the assistance of traditional brick-and-mortar distribution or marketplaces like Amazon? How can you, too, think like a disruptor?
To answer that question, I'm preparing a webinar on that very topic (register here!). I'll be covering:
- What sets these brands (SmileDirectClub, Warby Parker, Casper, and others) apart from legacy brands
- D2C brands' most effective acquisition strategies
- Why retention is *especially* important to these organizations
- How brands put brand discipline and customer experience above all else
Please reserve your seat today for Thursday, July 22 at 2pm ET.
This Meet the Analyst Webinar is made possible by ChannelAdvisor.
Sincerely, Jeremy Goldman Principal Analyst | | | | |
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