VR and AR are in the early phases of adoption, but new use cases are driving momentum and resonating with buyers

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Despite a bumpy 2020 that included a worldwide VR headset shortage and a temporary decline in VR revenues, demand for VR content and headsets is growing. All of this time working, studying, and exercising from home has also piqued new interest in VR applications that can replicate and replace in-person experiences.

The promise of these new uses has attracted a who's who of high-profile tech companies—including Facebook, Apple, Google, Samsung, Microsoft, Sony, Valve Corporation, HTC, Qualcomm, Panasonic, and Lenovo—all reportedly ramping up research and development investments and potential new product offerings. As a result of this activity, we expect 58.9 million people in the US will be using VR at least monthly by the end of this year via any device. By 2023, this will rise to 65.9 million users.

Growth in the VR market has historically correlated with the introduction of more affordable, higher-quality headsets and compatible content. In recent years, innovative headsets have...

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