Publishers’ focus on ecommerce content is timely as brands and agencies face greater pressure to show results from marketing efforts

Ecommerce monetization opportunities for publishers are expanding. Publisher revenues from ecommerce now include commissions and fees generated from affiliate or partner marketing content, curated ecommerce marketplaces, and branded merchandise.

Publishers expect that ecommerce will become a greater revenue source in 2021, according to a December 2020 Lotame survey. A majority (62%) of US publishers said they expected ecommerce to rank among their three biggest revenue sources in Q1 2021—and 36% said it would be their biggest source of revenues.

Additionally, affiliate advertising ranked among the top three revenue sources for 31% of respondents, with 9% anticipating it to be their...

Report Preview Publishers and Commerce 2021 * This chart and data were pulled from The Publishers and Commerce 2021 Report by Insider Intelligence. Purchase the report below for $995 for immediate access. Get the Report Today Ecommerce monetization opportunities for publishers are expanding. Publisher revenues from ecommerce now include commissions and fees generated from affiliate or partner marketing content, curated ecommerce marketplaces, and branded merchandise. Publishers expect that ecommerce will become a greater revenue source in 2021, according to a December 2020 Lotame survey. A majority (62%) of US publishers said they expected ecommerce to rank among their three biggest revenue sources in Q1 2021—and 36% said it would be their biggest source of revenues. Additionally, affiliate advertising ranked among the top three revenue sources for 31% of respondents, with 9% anticipating it to be their... Get the Report Today Other Related Reports The Payments Ecosystem The pandemic accelerated payments industry digitization across the entire landscape, as merchants turned to ecommerce to keep doors open... ACCESS FULL REPORT Credit Cards in the 'Next Normal' After the coronavirus pandemic forced issuers to adapt rewards, enhance forbearance, and build out digital tools to cope with a volume hit in 2020... ACCESS FULL REPORT To learn more about Insider Intelligence and our Ecommerce coverage, click below and fill out the form, and a member of our team will be in touch with you. Learn More

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